Sandy Pentland's Reality Mining

From “Technology Review: What Your Phone Knows About You“:

Sifting through cell-phone data to get at the truth of people’s social interactions falls under the umbrella of an emerging field that Pentland has dubbed “reality mining.” And he thinks that social networks are just the beginning. The same techniques can be applied to other sets of cell-phone data to help people communicate more effectively, manage their time better, and even make their neighborhoods more livable. And it’s all thanks to the ubiquity of cell phones–the ultimate data-collection machines.

Via ReadWriteWeb.