The scenario is all too common: you have a question for company X, you call their “customer service” number, and you struggle to yell instructions at a pseudo-human recording for half-an-hour.

The ubiquity of the process reinforces my position that robots will one day completely colonize all interactions between businesses and their clientele. Already, so many businesses seem like impersonal monoliths: flat, boring and impenetrable.

But a remedy to this alienating distance is readily available to even the smallest business. It can help make your business more human, more engaging, and more interactive for your customers.

It’s called blogging.

Via Blogging for Business: How to Humanize Your Business and Connect with Customers, featuring Tara.