IKEA “BERÖRA”

Now, this is some creative problem solving. Love it!

Comments

2 responses to “IKEA “BERÖRA””

  1. UFO Avatar

    I wouldn’t rename IKEA to IDEA. Check our product from November 2011.

    1. Stephane Daury Avatar

      Yeah, I have a pair of similar gloves I bought, but what I thought was creative about it was:
      a) that a lot of companies would have treated this as an externality and their product (the iPad app) would have suffered from it
      b) the fact that it’s not their trade/biz, yet they went for it
      c) that they considered that people liked their own gloves

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